The Noble Agency Wins Marketing Excellence Award From Who's Who in Luxury Real Estate
Independent Scottsdale brokerage recognized for the second time by the 40-year-old global network, selected among large franchise brands and long-established firms
The Noble Agency, an independent luxury real estate brokerage based in Scottsdale, received the Marketing Excellence Award from Who's Who in Luxury Real Estate at the organization's 2026 Fall Conference in Denver, held during the organization's 40th anniversary year. The honor is the second the firm has received from the network since The Noble Agency opened in 2020.
The Noble Agency was selected from a group that included large global luxury franchise brands and long-established independent brokerages. The firm was first recognized by Who's Who in Luxury Real Estate in 2021, when it received the Best Overall Company Marketing award at the LRE Awards.
Noble's property marketing is developed by its in-house creative team working directly with the firm's advisors, an approach the company has used since its founding to give each listing a strategy built around the property and the client.
"Recognition like this is really about our clients," said Monica Monson, founder and CEO of The Noble Agency. "When a home is presented with real thought behind it, the right buyer understands it sooner. That's the work our creative team and our advisors do together every day."
Monson said the company's size has shaped how it competes. "Being recognized alongside firms many times our size tells us scale isn't the only way to success," she said. "Independence lets us make decisions quickly based on the property and the needs of our clients, not a corporate playbook."
The Noble Agency holds the exclusive Arizona seat on the Who's Who in Luxury Real Estate Board of Regents, connecting its clients and advisors with member brokerages in luxury markets worldwide.
About The Noble Agency
The Noble Agency is a luxury real estate brokerage built around an understanding of how property shapes life and wealth. Founded by Monica Monson and independently owned, the Scottsdale, Arizona-based firm serves discerning buyers and sellers across Scottsdale, Paradise Valley and the surrounding communities. With more than $4 billion in combined sales, Noble's advisors bring neighborhood expertise and strategic counsel to each client relationship, supported by in-house creative capabilities that deliver distinctive property marketing. Globally connected, the firm holds Arizona's exclusive Board of Regents membership in Who's Who in Luxury Real Estate and is a founding member of REALM Global and LuxExclusives. These relationships extend its global reach while preserving the personal accountability of an owner-led brokerage. Where life, wealth and real estate intersect.
About Who's Who in Luxury Real Estate
Who's Who in Luxury Real Estate (LRE®) has been leading the real estate industry since 1986. Founded by Chairman Emeritus John Brian Losh, this hand-selected group of more than 130,000 professionals with properties in more than 42 countries collectively sells over $300 billion of real estate annually, making it the most elite and comprehensive luxury real estate network in the world.
Who's Who in Luxury Real Estate's global network is showcased on LuxuryRealEstate.com, the leading portal for luxury properties online, presenting more multi-million-dollar estates than any near-peer. Frequently distinguished as a leader in the industry, the company has been recognized by Forbes, the Inc. 5000 List and The Wall Street Journal. In addition, they have been honored multiple times by The Webby Awards, ADDY Awards and the Web Marketing Association.
